Serif Contrasted Ulta 5 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Chamberí' by Extratype, 'Madigan' by Hoftype, 'Didonesque Stencil' by Monotype, 'Eckhart' by ROHH, 'Bodoni Serial' by SoftMaker, and 'TS Bodoni' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, magazine, posters, branding, packaging, editorial, luxury, dramatic, fashion, classic, display impact, editorial tone, premium branding, dramatic contrast, vertical stress, hairline serifs, sharp terminals, crisp joins, high tension.
This typeface is a high-contrast display serif with pronounced vertical stress, dense main stems, and extremely fine hairlines. Serifs are small and sharp with minimal bracketing, giving edges a crisp, chiseled feel rather than a soft, transitional warmth. Counters are compact and the rhythm is driven by strong thick–thin modulation, especially visible in curves like C, G, O, S, and the numerals. The overall proportions read as generous and horizontal, with robust capitals and a sturdy lowercase that keeps bowls full while tapering into delicate terminals.
Best suited to large sizes where its hairlines and sharp serifs can render cleanly: magazine covers, fashion and beauty layouts, premium branding, posters, and packaging. It can work for short editorial subheads or pull quotes, but the extreme contrast and tight counters make it less comfortable for long-running body text at small sizes.
The font projects an editorial, fashion-forward tone: confident, polished, and intentionally dramatic. Its tension between heavy verticals and razor-thin details suggests luxury and formality, with a modern, high-impact presence that still nods to classic serif traditions.
The design appears intended to deliver maximum impact through extreme contrast and a refined, high-fashion serif vocabulary. It prioritizes a bold editorial voice and a premium, polished finish, using crisp serifs and taut curves to create a sophisticated display texture.
In text settings it creates a striking black-and-white texture with noticeable sparkle from the hairlines, so spacing and size strongly affect readability. Diagonals and joins (e.g., in V, W, X, and k) feel engineered and crisp, while rounded forms remain taut and controlled. Numerals follow the same contrast logic, making them suitable for attention-grabbing figures in headlines.