Sans Normal Lomoh 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP; 'Santral' by Taner Ardali; 'Azur' by Wiescher Design; 'Clarika Pro' by Wild Edge; and 'Coco Sharp', 'Codec Pro', and 'Klein' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, friendly, energetic, modern, impact, motion, approachability, headline focus, brand presence, oblique, rounded, compact, soft-cornered, high-impact.
A heavy, oblique sans with broad proportions and rounded, slightly squared-off curves. Strokes stay fairly even throughout, with smooth joins and minimal modulation, producing dense black shapes and strong silhouette clarity. The lowercase shows a single-storey “a” and “g”, round counters, and a compact, forward-leaning rhythm; terminals are blunt and clean rather than tapered. Numerals and capitals keep the same robust construction, with open, simplified forms designed for quick recognition at display sizes.
Best used for headlines, posters, and short statements where impact matters more than fine detail. It works especially well for sports and active-lifestyle branding, bold packaging callouts, and signage that benefits from strong, rounded forms and a sense of motion.
The overall tone is bold and kinetic, with a sporty, confident voice. Its rounded geometry and soft corners keep it approachable, while the strong weight and slant add urgency and motion—well suited to energetic, contemporary branding.
Likely designed to deliver a fast, assertive display voice: a sturdy sans built around rounded geometry, strong weight, and a consistent oblique stance for momentum. The simplified, open constructions suggest an emphasis on legibility and punch in large-scale use.
Letterspacing appears comfortably open for such a heavy style, helping prevent counters from clogging in short headlines. The slant is consistent across cases and figures, and the shapes favor simplicity over intricate detail, reinforcing a straightforward, high-impact look.