Sans Normal Efner 2 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, editorial, packaging, ui labels, posters, modern, airy, sleek, dynamic, clean, modernize, add motion, stay neutral, improve clarity, look refined, geometric, rounded, monoline, open counters, oblique.
A slanted, monoline sans with a clean geometric backbone and generously open bowls. Curves are smooth and round, terminals feel softly finished rather than sharply cut, and the overall texture stays even and uncluttered. Proportions lean spacious, with broad capitals, open apertures, and a steady rhythm that keeps word shapes crisp while maintaining a light visual footprint.
Works well for contemporary branding systems, short editorial headlines, packaging callouts, and UI labeling where a light, refined presence is desired. The open counters and smooth curves support clear scanning in short paragraphs or taglines, especially when paired with ample leading and whitespace.
The tone is contemporary and streamlined, with an energetic forward lean that reads as active and efficient rather than expressive or nostalgic. Its spacious forms and restrained detailing give it a calm, technical clarity suited to modern interfaces and branding.
The design appears intended to deliver a modern, geometric sans voice with a built-in sense of motion, balancing neutral construction with an oblique stance for emphasis. It prioritizes clarity and smoothness over ornament, aiming for a versatile, polished look in display and mixed-size text.
Round characters like O/Q show near-elliptical construction with consistent stroke weight, and the numeral set matches the same smooth, simplified logic. The slant is consistent across uppercase, lowercase, and figures, helping text feel cohesive at both display and short-copy sizes.