Sans Normal Lydup 3 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Altivo' by Kostic, 'Fact' by ParaType, and 'Core Sans N' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, retro, energetic, punchy, assertive, attention, motion, display strength, brand punch, headline clarity, slanted, blocky, rounded, compact, high-impact.
A heavy, right-leaning sans with compact counters and rounded, slightly squarish curves. Strokes are consistently thick with subtle modulation, and terminals tend to be clean and blunt rather than tapered. The glyphs feel horizontally generous with sturdy verticals, producing a dense, poster-like color. Numerals are large and weighty, and round characters (O, Q, 8, 9) keep a smooth, geometric core while staying tightly closed to preserve boldness.
Best used for short to medium-length display typography such as headlines, posters, sports and event branding, packaging callouts, and bold social or web ads. It can also work for large, emphatic subheads where a strong, energetic slanted sans is desired, while smaller sizes may require generous leading due to the dense letterforms.
The overall tone is energetic and assertive, with a sporty, retro-leaning headline feel. Its slant and mass give it a sense of motion and urgency, while the rounded construction keeps it friendly rather than aggressive. The result reads as bold and attention-seeking—well suited to display moments where impact matters more than delicacy.
The design appears intended to deliver maximum impact with a dynamic slant—combining sturdy, geometric sans construction with tight counters to maintain a powerful silhouette. It prioritizes momentum, legibility at display sizes, and a cohesive, high-contrast page color for branding and promotional settings.
Spacing appears designed to keep a continuous, solid texture in text, with tight interior spaces that emphasize weight. The italic angle is steady and contributes to a forward-driving rhythm across lines, especially in the sample pangrams where the forms hold together as a unified block.