Slab Contrasted Piwa 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Equip Slab' by Hoftype, 'Glance Slab' by Identity Letters, 'Pepi/Rudi' by Suitcase Type Foundry, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, sportswear, confident, retro, sturdy, friendly, punchy, impact, readability, nostalgia, solidity, attention, chunky, blocky, bracketed, high-impact, rounded.
A heavy, blocky serif with squared, slab-like terminals and softly rounded corners. Strokes are thick and largely even, with a subtle but noticeable modulation that keeps counters open and prevents the forms from feeling monolithic. The serifs are robust and bracketed, creating a strong horizontal emphasis and a steady baseline rhythm. Uppercase shapes are broad and emphatic, while the lowercase maintains a practical, readable structure with compact joins and sturdy stems; numerals match the same dense, poster-ready color.
This face is well suited to headlines, posters, and other high-impact display typography where a dense, sturdy serif can anchor a layout. It can also work effectively for packaging and branding that aims for a classic, dependable feel, and for apparel or sports-style graphics that benefit from bold, blocky letterforms.
The overall tone is bold and self-assured, with a classic, workmanlike presence that reads as slightly retro and editorial. Its chunky slabs and rounded edges give it an approachable friendliness, while the strong weight keeps it assertive and attention-grabbing.
The design appears intended to deliver maximum presence with a familiar slab-serif structure, balancing strong rectangular mass with softened corners for approachability. Its consistent weight and pronounced serifs suggest a focus on legibility and impact in display contexts.
The design produces a dark, even typographic color and holds up well in longer settings at display sizes, where the generous counters and pronounced serifs help maintain character differentiation. The figures and capitals feel especially suited to big, headline-scale use where the strong horizontal terminals can do visual work.