Sans Normal Ninid 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Campeche' by Latinotype, 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, approachability, modernity, brand presence, geometric, rounded, compact joints, blunt terminals, high impact.
A heavy, wide sans with geometric construction and generously rounded curves. Strokes are uniform with low apparent contrast, and terminals are blunt and clean, giving shapes a crisp, solid footprint. Counters are relatively open for the weight, with circular/elliptical bowls (notably in O, Q, o, e) and sturdy verticals that keep letterforms stable. The lowercase shows single-storey a and g, a compact, hooked f, and a straightforward t with a short crossbar, contributing to a pragmatic, contemporary rhythm. Numerals are similarly broad and robust, with simple, high-legibility forms and tight internal spaces that stay readable at display sizes.
Best suited to headlines and display settings where bold, wide forms can carry a message quickly—such as posters, brand marks and wordmarks, packaging, and attention-grabbing signage. It can also work for UI labels or short callouts when ample size and slightly increased tracking are available.
The overall tone is assertive and energetic, projecting a contemporary, utilitarian confidence. Its rounded geometry softens the mass, creating a friendly, approachable voice despite the strong weight.
The design appears intended as a modern, high-impact sans that balances geometric clarity with rounded friendliness. It prioritizes strong silhouettes, simple construction, and contemporary defaults for versatile, brand-forward display typography.
Spacing in the samples reads deliberately tight and dense, emphasizing impact and economy of space. The design favors clear silhouettes over delicate detail, making it especially dependent on size and tracking for optimal clarity in long text.