Serif Other Vivu 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Bardens' by Bale Type, 'Copperplate New' by Caron twice, 'Crostea' by Drizy Font, and 'Hoektand' by Frantic Disorder (names referenced only for comparison).
Keywords: headlines, posters, packaging, logos, book covers, vintage, hearty, sturdy, folksy, editorial, display impact, retro tone, print warmth, brand character, bracketed, flared, bulbous, compact, high-ink.
A heavy, compact serif with rounded, bulb-like terminals and softly bracketed serifs that read as slightly flared rather than sharp. Curves are generous and full, counters are relatively tight, and joins feel cushioned, giving the face a dense “high-ink” texture. The lowercase shows a single-storey g and a prominent ear on the r, with overall sturdy rhythm and minimal stroke modulation. Numerals and caps carry the same weighty, rounded finishing, creating an even, blocky color in text.
Best suited to headlines, subheads, and short editorial statements where a bold, vintage-leaning voice is desired. It also fits branding, packaging, and title treatments that benefit from a sturdy, crafted serif presence. For body copy, it will work most comfortably at larger sizes with ample spacing.
The tone is warm and assertive, with a distinctly retro, print-era feel. Its chunky curves and softened serifs suggest approachability and craft, while the mass and compactness communicate confidence and emphasis.
The design appears intended to deliver a robust, old-style serif impression with softened, flared finishing—prioritizing strong typographic color and character over delicacy. It aims to feel familiar and print-rooted while remaining punchy for display use.
At display sizes the rounded terminals and bracketed transitions become a defining feature; in longer passages the tight counters and dense texture can feel heavy, favoring shorter blocks and stronger leading. The glyphs keep a consistent, slightly decorative finish without becoming overly ornate.