Sans Normal Okkad 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Intelo' by Monotype and 'Gogh' by Type Forward (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, straightforward, impact, clarity, modernity, approachability, geometric, rounded, blocky, open counters, high legibility.
A heavy, geometric sans with broad proportions and generous internal space. Strokes are monolinear and sturdy, with rounded bowls and smooth curves contrasted by crisp, straight terminals. The overall construction favors simple geometry: circular forms in O/C/G and compact, stable shapes in E/F/T, producing an even, assertive texture. Lowercase forms are clear and workmanlike, with single-storey a and g, a short-shouldered r, and a wide, open e; spacing appears comfortable, supporting solid word shapes at display and text sizes.
Best suited to headlines and short-form copy where a bold, clear presence is needed, such as posters, brand wordmarks, packaging, and wayfinding or signage. The wide forms and open counters also support larger UI labels and attention-grabbing editorial callouts.
The tone is modern and approachable, combining strong weight with soft rounding for a friendly but authoritative voice. It reads as pragmatic and contemporary rather than delicate or ornamental, making it feel dependable and easy to take in at a glance.
The design appears intended to deliver maximum impact with minimal stylistic noise: a geometric, high-clarity sans that stays consistent across letters and numerals while maintaining a friendly, contemporary feel.
Round letters keep their apertures open, helping prevent clogging despite the heavy weight. Diacritics and dots are large and centered, and numerals are robust and straightforward, matching the overall no-nonsense construction.