Sans Normal Vumap 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Area' by Blaze Type, 'Apercu Condensed' by Colophon Foundry, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Autovia' by Santi Rey, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, kids media, friendly, playful, casual, soft, approachable, approachability, playfulness, impact, informality, rounded, compact, chunky, bubbly, smooth.
A compact, rounded sans with heavy, even strokes and generously curved terminals. Counters are relatively small and often squarish-rounded, giving the forms a sturdy, slightly compressed look. Corners are softened throughout, and curves dominate the construction, producing a smooth, inflated silhouette. Spacing is steady and the overall rhythm is dense, with letters reading as solid blocks while still retaining clear internal apertures.
Best suited to short, high-impact settings such as headlines, posters, packaging, and brand marks where a friendly, rounded voice is desired. It also fits playful editorial callouts and kid-oriented or casual entertainment graphics, and can work for UI labels when large enough to preserve counter clarity.
The overall tone is warm and informal, with a cheerful, cartoon-adjacent softness that feels inviting rather than strict. Its rounded geometry and stout proportions convey a lighthearted, friendly voice suited to upbeat messaging.
The design appears intended to deliver a bold, approachable personality through softened geometry and compact proportions, prioritizing visual charm and immediacy over a neutral, technical feel.
At text sizes the strong weight and tight, compact shapes emphasize color and presence, while the rounded joins help avoid harshness. Numerals match the same chunky, curved styling, maintaining consistency across alphanumerics.