Sans Normal Magig 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, dynamic, confident, modern, impact, motion, emphasis, display, oblique, blocky, rounded, compact, heavy.
A heavy, oblique sans with broad proportions and compact internal counters. Strokes are uniformly thick with minimal modulation, and terminals are mostly blunt with gently rounded corners, giving the forms a sturdy, machined feel rather than a calligraphic one. Curves (C, O, S) are smooth and full, while diagonals (A, K, V, W, X, Z) are steep and clean, creating a strong forward slant and a consistent, energetic rhythm. The lowercase shows single-storey shapes and a sturdy, slightly squared construction that stays legible at display sizes.
Best suited for short-to-medium display copy where impact is the priority: headlines, poster typography, social ads, packaging callouts, and energetic brand marks. It can also work for sports and entertainment graphics where a strong, forward-leaning sans helps convey motion and emphasis.
The overall tone is assertive and energetic, combining a sporty headline presence with a contemporary, no-nonsense attitude. Its forward lean and dense weight make it feel fast and promotional, suited to messaging that needs immediacy and impact.
The design appears intended to deliver maximum visual punch in a compact, slanted sans style, emphasizing speed and confidence while keeping shapes simple, rounded, and highly consistent across the alphabet and numerals.
Spacing appears intentionally tight in massed text, producing a solid typographic “block” that reads as bold and urgent. The numerals match the letterforms in width and heft, with rounded bowls and strong diagonals that keep the set visually cohesive.