Sans Normal Lomus 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Artegra Sans' by Artegra, 'Rebrand' by Latinotype, 'Uniform Italic' by Miller Type Foundry, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sports promo, playful, friendly, punchy, retro, sporty, impactful display, friendly branding, dynamic emphasis, modern promo, rounded, soft corners, energetic, heavy, slanted.
A heavy, rounded sans with a consistent forward slant and compact internal counters. Strokes are broadly uniform with softened joins, producing sturdy silhouettes and a smooth, almost “inflated” geometry. The letterforms lean on circles and ovals (notably in O/C/G and the bowls of B/P/R), with generous curves and minimal sharp terminals; diagonals are thick and stable, and the rhythm feels wide-set with strong black presence. Lowercase forms are simple and robust, with single-story a and g and dot elements that read as compact circles.
Best suited to display applications where impact and warmth are needed: headlines, logos and brand marks, packaging callouts, event posters, and sports or lifestyle promotions. It can also work for short, bold UI labels or social graphics where a friendly but assertive voice is desired.
The overall tone is upbeat and approachable, with a bold, sporty energy. The rounded construction keeps it friendly, while the strong slant adds motion and urgency, giving it a lively, headline-forward personality that feels contemporary with a mild retro advertising flavor.
The design appears intended to combine high-impact weight with a soft, rounded construction and an energetic slant, creating a modern display sans that remains approachable. The emphasis is on strong silhouettes and fast readability in large sizes, prioritizing momentum and personality over fine detail.
The italic angle is pronounced enough to create a dynamic word shape in running text, and the dense stroke weight keeps color even across lines. Counters are relatively tight at display sizes, emphasizing impact over delicacy, while the rounded terminals prevent the texture from feeling harsh.