Sans Superellipse Upbu 3 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Arian', 'Eurostile Candy', 'Eurostile LT', and 'Eurostile Next Paneuropean' by Linotype and 'Bi Bi' by Naghi Naghachian (names referenced only for comparison).
Keywords: headlines, posters, branding, logos, packaging, techy, futuristic, industrial, sporty, bold, impact, futurism, strength, modernity, square-round, blocky, soft corners, extended, geometric.
A heavy, extended sans with rounded-rectangle construction and consistently softened corners. Strokes are uniform and monolinear, with broad horizontal spans and compact apertures that create a dense, high-impact texture. Curves tend toward superelliptical bowls (notably in O, 8, and 0), while terminals are clean and blunt; diagonals (A, V, W, X, Y) are straight and sharply joined, reinforcing a sturdy, engineered feel. The lowercase shows a large, sturdy core with minimal modulation, and the numerals mirror the same wide, squared-off geometry for a cohesive, display-forward rhythm.
Best suited for headlines, short statements, and identity work where mass and width are an advantage. It fits especially well in tech branding, gaming and esports graphics, product packaging, and signage-style applications where a robust, futuristic voice is desired.
The overall tone is assertive and modern, with a distinctly tech and sci‑fi flavor. Its wide stance and rounded-square forms read as mechanical and purposeful rather than friendly, giving it a confident, high-energy presence suited to contemporary branding and interface-adjacent visuals.
The design appears intended to deliver maximum impact through wide proportions and rounded-rectangular geometry, balancing hard, engineered structure with softened corners for a sleek, contemporary finish.
Counters are generally tight and openings are somewhat closed, which boosts solidity at large sizes but can reduce clarity when set small or tightly tracked. The family’s geometry stays consistent across caps, lowercase, and figures, producing a unified, logo-ready silhouette.