Sans Normal Itboj 5 is a very bold, very wide, low contrast, upright, tall x-height font visually similar to 'Fusion Collection' by Blaze Type, 'Midnight Sans' by Colophon Foundry, 'Cy Grotesk Std' by Kobuzan, and 'Otoiwo Grotesk' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, sporty, friendly, modern, impactful, high impact, friendly modernity, athletic branding, headline clarity, rounded, blocky, soft corners, geometric, compact counters.
A heavy, rounded sans with broad proportions and a smooth, geometric construction. Strokes are monolinear with softened corners and generous curves, producing sturdy silhouettes and tight internal counters. The lowercase has a large x-height with short ascenders and descenders, keeping word shapes dense and horizontal. Round letters (o, c, e) read as oval and compact, while diagonals (v, w, y, z) are clean and simplified for a bold, graphic rhythm; numerals follow the same wide, solid build for strong consistency.
Best suited to headlines, posters, signage, and brand marks where strong presence and quick readability are priorities. It also fits packaging and promotional graphics that benefit from a bold, friendly, modern voice, especially at medium to large sizes.
The overall tone is assertive and energetic while staying approachable due to the rounded terminals. It feels contemporary and athletic, with a display-forward presence that emphasizes clarity and punch over delicacy.
The design appears intended to deliver maximum impact with a soft, contemporary feel—pairing wide, rounded geometry with dense word shapes for attention-grabbing display typography.
Spacing and shapes favor blocky, high-ink coverage forms that hold together well in short bursts. The design maintains a consistent geometric logic across uppercase, lowercase, and figures, giving it a cohesive, logo-ready texture.