Sans Normal Asmov 11 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HK Nova' by Hanken Design Co., 'Avenir Next Paneuropean' by Linotype, 'Infoma' by Stawix, 'Tafel Sans' by Sudtipos, 'URW Form' and 'URW Geometric' by URW Type Foundry, and 'Drystick Geo Grotesk' by deFharo (names referenced only for comparison).
Keywords: ui text, editorial, branding, signage, presentations, modern, neutral, clean, friendly, legibility, versatility, neutrality, modernity, geometric, monoline, open apertures, rounded terminals, high legibility.
A clean, monoline sans with softly rounded curves and crisp, squared joins that keep the forms orderly. Round letters like C, G, and O are built from near-circular geometry, while straight-sided characters (E, F, H, N) maintain even stroke rhythm and clear vertical stress. Counters are generous and apertures are open, helping the lowercase stay readable; the two-storey g and the compact, neat shoulder of r add a functional, text-ready feel. Numerals are straightforward and evenly drawn, with smooth curves and consistent stroke weight that match the letters.
This font suits UI and product text where clarity at a range of sizes matters, as well as editorial layouts that benefit from an even, calm typographic texture. Its clean geometry also works well for straightforward branding, wayfinding, and presentation materials where a neutral, contemporary voice is desired.
The overall tone is modern and neutral, with a friendly clarity that feels at home in contemporary interfaces and informational design. Its restrained geometry and even texture convey reliability and professionalism without becoming sterile.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency. Its geometry and restrained detailing suggest a goal of producing a dependable workhorse for modern communication across print and screen.
The design maintains a steady color in paragraphs, with predictable spacing and unobtrusive shapes that reduce distraction. Round forms and terminals are kept controlled rather than overly soft, giving it a balanced presence for both short headlines and continuous reading.