Sans Contrasted Ulsa 7 is a bold, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, logotypes, packaging, retro, futuristic, techy, graphic, confident, display impact, retro styling, tech branding, logo focus, graphic texture, extended, flared strokes, sheared terminals, ink-trap feel, rounded bowls.
A contrasted, extended sans with heavy horizontals and noticeably thinner connecting strokes, creating a strong banded rhythm through counters and crossbars. Many terminals end in angled, wedge-like cuts that read as subtly sheared, and several letters incorporate tapered joins that give an ink-trap-like sharpness at stress points. Bowls are generally rounded but compressed by the wide proportions, with small, horizontal apertures and compact counters that emphasize the font’s graphic silhouette. The lowercase shows a tall x-height with broad, flat-ended stems and distinctive angular joins, while numerals follow the same wide, sculpted logic with pronounced horizontal emphasis.
Best suited to large-size applications where its contrast and sculpted terminals can be appreciated—headlines, posters, brand wordmarks, packaging, and high-impact editorial titling. It also works well for tech-themed or retro-inspired identities where a clean sans base with stylized detailing is desirable.
The overall tone feels retro-futurist and display-forward—clean and sans in construction, but stylized enough to suggest sci‑fi interfaces, 1970s/80s graphic design, and bold editorial headlines. Its strong horizontal emphasis gives it a confident, slightly industrial voice that reads as deliberate and engineered rather than neutral.
The design appears intended to take a familiar sans foundation and push it into a more iconic, display-oriented direction through extended proportions, strong horizontal emphasis, and sharply cut terminals. The result prioritizes personality and silhouette for attention-grabbing typographic statements.
The distinctive wedge cuts and tapered joins create a lively texture in text, but the tight internal counters and strong contrast make it visually dense at smaller sizes. Spacing in the samples reads compact, which amplifies the solid, poster-like color and makes the shapes feel highly intentional and logo-ready.