Sans Normal Jiliv 2 is a bold, very wide, high contrast, upright, normal x-height font visually similar to 'Gella Display' by Slava Antipov (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, clean, impact, clarity, brandability, approachability, display focus, rounded, geometric, open apertures, smooth curves, flat terminals.
A rounded, geometric sans with broad proportions and crisp, clean construction. Curves are built from near-circular bowls and smooth arcs, while straight strokes stay firm and vertical, creating a stable rhythm. Terminals are predominantly flat and blunt, and counters are generous, giving letters an airy interior even at heavy stroke sizes. The uppercase reads especially wide and even, while the lowercase maintains straightforward, single-storey forms and a compact, practical rhythm.
Best suited to headlines, posters, and brand marks where width and strong color can carry the layout. It also works well for packaging and signage thanks to its open counters and simple forms, which remain clear at medium-to-large sizes. In longer text, it will create a bold, spacious texture that can be effective for short paragraphs, UI hero text, and prominent callouts.
The overall tone is contemporary and self-assured, with a friendly softness from the rounded geometry. Its wide stance and strong presence make it feel assertive and headline-ready, while the open shapes keep it approachable rather than aggressive. The look leans toward modern branding and tech-forward clarity.
The design appears intended to deliver a broad, modern sans voice that stays legible through open shapes while maximizing visual impact through wide, rounded geometry. It balances strict construction with subtle softness, aiming for a versatile display style that can anchor contemporary identities and bold typographic layouts.
Distinctive details include a single-storey lowercase “a” and “g,” a simple, open “e,” and a cleanly cut “Q” tail that adds character without becoming decorative. Diagonal letters like “V/W/X/Y” are kept broad and sturdy, reinforcing the wide, graphic texture in text. Numerals are large and display-oriented, with rounded forms that match the letter bowls and strong horizontal elements that help alignment in layouts.