Sans Superellipse Hiluv 2 is a very bold, narrow, monoline, upright, normal x-height font visually similar to 'Fester' by Fontfabric, 'Fabrikat Kompakt' by HVD Fonts, 'Trade Gothic Next' by Linotype, 'Polin Sans' by Machalski, and 'Trade Gothic Display' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, punchy, industrial, confident, utilitarian, sporty, maximum impact, space efficiency, modern geometry, brand emphasis, blocky, compact, rounded, sturdy, high-contrast (mass).
A compact, heavy sans with largely uniform stroke weight and rounded-rectangle construction throughout. Curves are built from broad superellipse-like bowls and corners, giving round letters a squarish, engineered feel. Counters are tight and apertures tend toward closed, while terminals are clean and blunt with minimal modulation. The overall rhythm is dense and even, with short extenders and a sturdy baseline presence that reads as strongly geometric rather than calligraphic.
Best suited to display typography where maximum presence is needed: big headlines, posters, storefront or wayfinding signage, and bold brand marks. It can also work for packaging and labels that benefit from a compact, high-impact texture, but the tight counters and dense color make it less ideal for long-form text at small sizes.
The tone is loud, direct, and workmanlike—more about impact than subtlety. Its rounded-square geometry suggests contemporary industrial design and athletic branding, projecting confidence and immediacy in headlines and signage.
The design appears intended to deliver a modern, compact blockbuster look with softened corners—combining the authority of a heavy grotesque with rounded-rectangle geometry for a contemporary, product-forward feel.
Capitals are especially massive and compact, with simplified joins and broad internal spaces that stay readable at display sizes. Numerals share the same chunky, rounded construction, reinforcing a consistent, engineered texture across mixed alphanumeric settings.