Sans Normal Asmes 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'HF HySans' by HyFont Studio, 'Neue Reman Gt' and 'Neue Reman Sans' by Propertype, 'NuOrder' by The Northern Block, and 'Pln Hyeonbatang' by Ziwoosoft (names referenced only for comparison).
Keywords: ui text, branding, editorial, presentations, signage, clean, neutral, modern, friendly, corporate, versatility, legibility, clarity, neutrality, readability, grotesque, humanist, open apertures, round counters, even rhythm.
A clean sans with rounded counters, minimal stroke modulation, and a steady, even rhythm. Uppercase forms are straightforward and geometric-leaning, with broad curves in C/G/O and simple, squared terminals. Lowercase shows a practical, text-ready build: a double-storey “a,” single-storey “g,” compact bowls, and open apertures that keep interior spaces clear. Numerals are simple and workmanlike, with the “1” as a plain vertical and curving “2/3,” giving a familiar, utilitarian texture in running text.
Well suited to interface typography, product and corporate branding, and general-purpose editorial layouts where clarity and restraint are priorities. It also performs well for presentations and informational signage that benefits from a familiar, highly legible sans voice.
The overall tone is contemporary and no-nonsense, with a calm neutrality that feels approachable rather than cold. Its rounded shapes and open spacing lend a subtly friendly, service-oriented character while staying firmly professional.
Designed as a versatile everyday sans that prioritizes legibility and visual neutrality while retaining gentle, rounded warmth. The shapes aim for broad usability across headings and paragraph text without drawing attention to idiosyncratic details.
The sample text suggests comfortable readability at display-to-text sizes, with consistent spacing and clear differentiation between common shapes like O/0 and I/l in typical contexts. Curves and joins are smooth and restrained, avoiding overt stylization.