Sans Normal Atbay 13 is a light, normal width, low contrast, upright, normal x-height font.
Keywords: ui text, body text, editorial, product copy, wayfinding, clean, friendly, modern, approachable, neutral, legibility, versatility, neutrality, clarity, approachability, humanist, open apertures, rounded terminals, soft corners, generous spacing.
A clean sans with gently rounded terminals and subtly softened corners that keep the texture smooth and even. Strokes are consistent and calm, with open counters and clear apertures that maintain legibility in text. Proportions feel balanced and slightly humanist in their modulation, with round letters staying comfortably circular and straight letters showing mild optical adjustments rather than rigid geometry. Numerals follow the same understated construction, with simple, readable forms and minimal ornament.
Well-suited to interface copy, product UI, and general-purpose typography where clarity and a neutral tone are important. It also fits editorial and informational layouts that need a smooth, consistent text color at a range of sizes, and can work for signage or wayfinding when paired with adequate size and spacing.
The overall tone is modern and approachable, projecting clarity without feeling sterile. Its soft finishing and open shapes lend it a friendly, everyday voice suited to general communication rather than high-drama branding.
The design appears intended as a versatile, do-it-all sans that prioritizes legibility and a calm reading texture. Its softened terminals and open forms suggest an aim to feel contemporary and friendly while remaining broadly usable across digital and print contexts.
In the sample text, the font holds a steady rhythm with even color and comfortable spacing, suggesting it will remain calm and readable across longer passages. The design avoids sharp joins and exaggerated features, keeping distinctive details subtle and consistent across uppercase, lowercase, and figures.