Serif Other Emgi 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Sejam' by StudioJASO (names referenced only for comparison).
Keywords: headlines, editorial, branding, posters, packaging, fashion, modern classic, dramatic, refined, distinctive display, modernize classic, carved detail, brand voice, headline impact, wedge serif, flared, ink-trap, sculpted, crisp.
A sculpted serif design with broad, open proportions and sharply defined wedge-like terminals. Strokes stay relatively even, but many joins and inner corners are cut with triangular notches that read like ink-traps, giving counters a faceted, chiselled feel. Serifs are tapered and often flared rather than bracketed, and curves (notably in C, G, O, S) show deliberate cut-ins that create a distinctive rhythm of black and white. The lowercase keeps a conventional structure with a normal x-height, while details like the angled shoulder cuts and pointed feet add a decorative, display-oriented finish. Numerals echo the same carved apertures and sharp terminals, maintaining strong stylistic consistency across the set.
Best suited to headlines, magazine display, brand marks, and packaging where the carved details can be appreciated. It can also work for short subheads or pull quotes, but the faceted notches and sharp terminals are most effective at moderate-to-large sizes rather than long-running body text.
The overall tone is editorial and high-contrast in spirit without relying on extreme stroke modulation—more “cut paper” or “stone-carved” than calligraphic. It feels stylish and contemporary with a classic serif backbone, projecting confidence, drama, and a curated, boutique sensibility.
The design appears intended to modernize a traditional serif through geometric carving and ink-trap-like cuts, creating a distinctive signature for attention-grabbing display typography while keeping familiar letter structures for readability.
The most identifiable signature is the repeated use of triangular voids at stroke junctions and terminals, which introduces sparkle at large sizes and a slightly stenciled, segmented impression in dense settings. Wide letterforms and strong verticals give headlines a stately, poster-like presence, while the crisp apertures help avoid heaviness despite the substantial strokes.