Sans Superellipse Upsa 7 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'FX Ambasans' by Differentialtype (names referenced only for comparison).
Keywords: headlines, logotypes, posters, gaming ui, sports branding, futuristic, techy, industrial, sporty, geometric, impact, modernity, tech aesthetic, branding, squarish, rounded corners, blocky, modular, compact apertures.
A heavy, geometric sans with squarish superellipse construction and consistently rounded corners. Strokes are uniform and dense, with tight internal counters and compact apertures that keep forms sturdy at display sizes. Curves resolve into rounded-rectangle bowls, while diagonals (A, V, W, X, Y) feel straight and engineered rather than calligraphic. Terminals are blunt and squared-off, and the overall spacing reads deliberate and slightly compressed in the text sample, reinforcing a solid, block-built rhythm.
Best suited to headlines, titles, branding marks, and impactful short phrases where its weight and geometric personality can read clearly. It also fits UI and on-screen applications with a tech or gaming aesthetic, plus sports and product branding that benefits from a sturdy, engineered look.
The tone is distinctly futuristic and technical, evoking sci‑fi interfaces, industrial labeling, and sporty performance branding. Its chunky geometry and softened corners balance toughness with approachability, giving it a “machined but friendly” voice.
The design appears intended to deliver a bold, modern display voice built from rounded-rectangular geometry, prioritizing strong silhouettes and a cohesive, techno-industrial feel. Its simplified shapes and consistent stroke treatment suggest an emphasis on instant recognition and visual punch over delicate text nuance.
Several glyphs emphasize a modular, stencil-like logic through angular joins and simplified openings, and the numerals follow the same rounded-rectilinear theme for a cohesive set. The font’s mass and tight counters suggest it will hold up best when given enough size and breathing room, especially in longer lines of text.