Sans Superellipse Upju 7 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, logos, posters, packaging, signage, futuristic, tech, industrial, arcade, assertive, impact, tech tone, modular geometry, display clarity, brand voice, extended, squared, rounded, geometric, monoline.
A heavy, extended sans with squared-off, superelliptical curves and consistently rounded corners. Strokes read largely monoline, with broad horizontal proportions and generous, rectangular counters in letters like O, D, and P. Terminals are crisp and flat, and several glyphs use angular joins and cut-in notches that emphasize a constructed, modular feel. The lowercase shares the same blocky geometry and maintains a tall, compact interior structure, keeping word shapes dense and strongly silhouetted. Numerals follow the same rounded-rectangle logic, producing sturdy, sign-like figures with high impact.
Well suited to bold headlines, brand marks, and short-form display typography where impact and a technical voice are desired. It can work effectively on posters, game or esports graphics, product packaging, and wayfinding-style signage, especially when ample tracking and clear contrast against the background are used.
The overall tone is modern and synthetic, evoking sci‑fi interfaces, arcade branding, and industrial labeling. Its wide stance and squared curves project confidence and speed, with a slightly retro-digital flavor that feels engineered rather than handwritten or humanist.
The font appears designed to deliver a high-impact, futuristic display voice built from rounded-rectangular primitives. Its extended width, squared curves, and engineered detailing suggest an intention to look modern, digital, and robust in branding and interface-adjacent contexts.
The design relies on strong outer silhouettes and simplified interior shapes, which makes it read best at display sizes. Distinctive details—such as stepped arms and occasional inset cuts—add character while keeping the rhythm uniform and mechanical.