Sans Normal Mygud 13 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Mensa' by AVP; 'Equip' and 'Galvani' by Hoftype; 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', and 'Avenir Next Thai' by Linotype; and 'Morandi' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, bold, friendly, sporty, retro, playful, impact, approachability, brand presence, display clarity, blocky, rounded, geometric, compact, high-impact.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are built from simple circular/elliptical shapes, while joins and terminals tend toward blunt, squared-off cuts that keep the silhouettes sturdy. The overall rhythm is tight and dense, with minimal stroke modulation and a consistent, solid color that holds together at display sizes. Numerals are similarly robust, with simple construction and large, legible forms.
Best suited to short-form, high-impact typography such as headlines, posters, logos, and packaging where bold shapes and a unified black mass are desirable. It also fits energetic branding systems and promotional graphics, particularly in contexts that benefit from a friendly, sporty tone.
The font communicates a confident, upbeat tone—more energetic than neutral—thanks to its chunky weight and softened geometry. It feels approachable and slightly retro, with a sporty, poster-like presence that reads as fun and assertive rather than delicate or formal.
The design appears intended to deliver maximum visual impact with simple, geometric forms and softened corners, balancing toughness with approachability. Its sturdy construction and dense color suggest a focus on display readability and brand presence rather than text-heavy settings.
Counters in letters like a, e, and g are relatively small for the weight, which boosts impact but can reduce openness at smaller sizes. The uppercase set reads especially strong and stable, while the lowercase keeps the same chunky logic and rounded feel, reinforcing a unified display voice.