Sans Normal Udgab 12 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Contemporary Sans' by Ludwig Type, 'Clearface Gothic SB' and 'Clearface Gothic SH' by Scangraphic Digital Type Collection, 'Cleargothic Pro' by SoftMaker, 'Indecise' by Tipo Pèpel, and 'Clearface Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, impact, approachability, clarity, modernity, rounded, geometric, sturdy, high-impact, clean.
A heavy, rounded sans with compact, geometric letterforms and broad, even strokes. Curves are smooth and generous, with mostly squared terminals and minimal modulation, giving the shapes a solid, machined feel. Counters are relatively tight for the weight, and the overall proportions read as steady and upright, with clear, simple construction across uppercase, lowercase, and figures.
This style works best for large-size applications where a strong silhouette matters: headlines, posters, branding marks, packaging, and short callouts. It can also serve in signage or UI labels when high visual weight and quick recognition are desired, though longer paragraphs will appear dense due to the heavy stroke and tight counters.
The tone is assertive and energetic while staying approachable thanks to its rounded geometry. It feels contemporary and straightforward, projecting clarity and confidence without looking formal or delicate.
The design appears intended to deliver a robust, contemporary sans voice with rounded geometry for approachability. Its emphasis on simple construction and uniform heaviness suggests a focus on high-impact display use and clear, confident messaging.
In text, the dense color and tight internal spaces create a strong blocky rhythm that favors emphasis over airiness. The numerals match the letters in weight and curvature, supporting consistent, bold typographic texture in mixed alphanumeric settings.