Sans Normal Ludin 2 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Alliance' by Degarism Studio, 'FF Infra' by FontFont, 'HT Arcadia Grotesk' by Hype Type, 'Nurom Next' by The Northern Block, 'Genera' and 'Genera Grotesk' by Wahyu and Sani Co., and 'Biwa' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, modern, punchy, confident, impact, motion, display, clarity, branding, slanted, geometric, rounded, blocky, compact.
A heavy, forward-slanted sans with broad, rounded geometry and dense, closed counters. Strokes are uniform and low-contrast, with softly curved joins and terminals that read as cleanly cut rather than calligraphic. Proportions feel compact and sturdy, with wide bowls on letters like B and P, an open, circular C, and a simple, near-monoline construction throughout. Numerals are equally weighty and built for impact, with a straightforward, geometric feel and strong baseline presence.
This font is well-suited to attention-grabbing applications such as headlines, posters, promotional graphics, and sports or event branding. Its strong weight and slant help it perform especially well in short phrases, logos, and packaging where quick recognition and impact are priorities.
The overall tone is assertive and fast, suggesting motion and urgency through its pronounced slant and tight, muscular forms. It feels contemporary and headline-driven, leaning into a sporty, promotional voice rather than a quiet editorial one.
The design intention appears to be a bold, modern sans that communicates speed and confidence while staying simple and highly legible at display sizes. Its rounded geometry and consistent stroke weight aim for a friendly but forceful presence.
Spacing appears tuned for large sizes, with letterforms that pack visual mass and maintain clear silhouettes even when set tightly. The oblique angle is consistent across caps, lowercase, and figures, reinforcing a unified, kinetic rhythm in text.