Sans Normal Itbip 3 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'LCT Picon' by LCT, 'Matrice' by Studio Sun, and 'Makro' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, modern, confident, impact, approachability, modernity, clarity, rounded, soft corners, geometric, chunky, compact apertures.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are monolinear and steady, with softened joins and curved terminals that keep the forms smooth rather than sharp. The overall construction leans geometric, with circular bowls and generous curves, while apertures stay relatively tight, creating a dense, punchy texture in text. Numerals follow the same chunky, rounded logic, with clear, sturdy silhouettes designed to hold up at large sizes.
Best suited to display use where impact and presence matter, such as headlines, posters, storefront or wayfinding signage, and bold brand systems. It also fits packaging and promotional graphics where a friendly, modern voice is needed and the dense letterforms can be given ample size and spacing.
The font projects a friendly, contemporary confidence—bold and attention-grabbing without feeling aggressive. Its rounded geometry and dense shapes give it a playful, approachable tone that reads as modern and consumer-facing.
The design appears intended as a high-impact, rounded geometric sans for bold messaging—prioritizing strong silhouettes, smooth curves, and an approachable personality that remains legible and consistent across letters and numbers.
In longer lines, the tight counters and wide stance create a strong, dark color and a compact rhythm, especially in letters like a, e, s, and g. The overall feel is consistent across uppercase, lowercase, and figures, emphasizing solidity and smoothness over delicacy.