Sans Faceted Affu 10 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'Helvegen' by Ironbird Creative, 'Black River' by Larin Type Co, 'Limbus Sans' by Luker Type, and 'Cheapsman' by Typetemp Studio (names referenced only for comparison).
Keywords: posters, headlines, logos, packaging, signage, industrial, tactical, sporty, mechanical, authoritative, impact, compactness, mechanical style, signage clarity, brand voice, octagonal, chamfered, blocky, condensed, monolinear.
A compact, monolinear sans built from straight strokes and clipped corners, replacing curves with tight chamfers and faceted joins. Counters tend toward squarish and octagonal shapes, and terminals are consistently cut on angles, giving the alphabet a crisp, machined rhythm. The uppercase is tall and rigid with strong vertical emphasis, while the lowercase keeps the same geometric logic with simplified bowls and angular shoulders. Numerals follow the same faceted construction, producing sturdy, signage-like figures with clear silhouettes.
Best suited to headlines, posters, branding marks, and packaging where its angular construction can read as deliberate and stylistic. It also fits labels, signage, and short UI callouts that benefit from compact width and high-impact shapes, especially when set with generous tracking or at medium-to-large sizes.
The overall tone is utilitarian and assertive, with a fabricated, engineered feel. Its sharp corners and hard-edged geometry suggest durability and control, leaning toward sporty and tactical visual cues rather than friendly or literary ones.
The letterforms appear designed to translate a condensed grotesque skeleton into a hard-edged, faceted system, prioritizing crisp silhouettes and a cohesive set of chamfer rules. The goal seems to be an industrial, high-impact display voice that stays structured and legible while projecting a mechanical aesthetic.
The design maintains a consistent system of angled cuts across stems, joints, and corners, which helps keep texture even in longer lines. Distinctive shapes like the octagonal ‘O’ and similarly treated rounded letters reinforce the faceted theme and improve recognition at display sizes.