Sans Normal Lanew 17 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma', 'BR Nebula', 'BR Segma', and 'BR Shape' by Brink and 'Creata' by Ivan Petrov (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, energetic, modern, confident, friendly, impact, emphasis, modernity, momentum, clarity, oblique, rounded, geometric, blocky, compact.
A heavy, oblique sans with broad, compact proportions and a sturdy, uniform stroke. Curves are built from clean circular/elliptical forms, while joins and terminals tend to be squared-off with subtly softened corners, producing a punchy, blocklike silhouette. Counters are relatively tight for the weight, and the overall rhythm is dense and consistent, with simple, highly legible shapes and minimal detailing.
Best suited to headlines, short blurbs, posters, and branding where strong presence and quick readability matter. It also fits energetic contexts like sports, events, and bold packaging or labels, and can work for UI callouts or signage when set with adequate spacing.
The tone is assertive and high-impact, with a forward-leaning momentum that reads as energetic and sporty. Its rounded geometry keeps the weight from feeling harsh, adding a friendly, contemporary character suited to bold statements and attention-grabbing typography.
The design appears intended to deliver maximum impact with simple, rounded geometry and a consistent oblique stance. It prioritizes bold visibility and a modern, athletic feel, aiming for a clear, straightforward voice that holds up at large sizes and in punchy messaging.
The slant is consistent across capitals, lowercase, and numerals, giving lines a cohesive directional flow. In text, the heavy color and compact spacing create a strong typographic “wall,” making it most effective when you want immediacy and emphasis rather than delicate nuance.