Sans Normal Okrub 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Nevaeh' by Kufic Studio, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, signage, branding, headlines, posters, modern, friendly, neutral, clean, confident, clarity, versatility, legibility, neutral voice, system design, geometric, rounded, open, sturdy, crisp.
A clean sans with a broad footprint and generous, open counters. Strokes are even and sturdy, with smooth circular and elliptical curves that keep forms calm and consistent. Terminals are mostly straight and crisp, while joins remain tidy, giving the letters a stable, well-engineered feel. Uppercase shapes read solid and simple; lowercase forms are compact with clear apertures and a straightforward, contemporary rhythm.
This font suits interface typography, wayfinding, and general-purpose editorial layouts where clarity and a stable texture matter. Its broad proportions and open forms make it effective in headlines and display settings, while the controlled shapes also hold up in short paragraphs, labels, and product or brand applications.
The overall tone is modern and approachable, balancing a neutral utility with a mild friendliness from its rounded geometry. It feels confident and uncomplicated rather than flashy, making it comfortable for everyday communication and brand systems that want clarity without sharpness.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and consistency through simple geometry and even stroke weight. It aims to provide a dependable, neutral voice that scales from bold statements to functional text without changing character.
The numerals and capitals share a consistent geometric logic, producing a uniform texture in longer lines of text. Curves stay smooth and controlled, and the overall spacing reads even, helping the font maintain a steady typographic color in paragraphs and headlines.