Sans Normal Uggay 15 is a regular weight, wide, high contrast, italic, normal x-height font.
Keywords: headlines, magazines, branding, packaging, posters, editorial, fashion, refined, dynamic, modernist, elegant emphasis, editorial voice, premium branding, display impact, slanted, crisp, calligraphic, sculpted, airy.
A slanted, high-contrast design with smooth, oval-driven curves and sharp, tapered joins. Strokes transition from thin hairlines to heavier main stems, producing a crisp texture and a lively diagonal rhythm. Counters are open and rounded, terminals are clean and slightly pointed, and the overall spacing reads generous, giving the set an airy, upscale color in text. Numerals follow the same contrast and slant, with curvy forms and firm vertical emphasis.
Best suited to headlines, magazine features, and brand-led typography where contrast and slant can carry personality. It also fits packaging and poster work that benefits from an elegant, high-impact voice, and can work for short editorial passages at comfortable sizes with ample leading.
The tone is polished and expressive, balancing contemporary clarity with a hint of classic, calligraphic sophistication. Its diagonal energy and glossy contrast suggest elegance and momentum rather than neutrality, making it feel premium and style-forward.
The design appears intended to deliver an elegant italic voice with strong contrast and a modern, streamlined construction—aiming for clarity at display sizes while projecting a premium, editorial character.
The forms maintain a consistent italic angle and contrast logic across caps, lowercase, and figures, supporting cohesive long lines. The sharpness of thin strokes and angled details gives it a precise, print-oriented feel, while the rounded construction keeps it approachable.