Sans Superellipse Ilti 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Dark Sport' by Sentavio and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, title cards, sporty, dynamic, assertive, retro, punchy, impact, speed, display, branding, emphasis, rounded, compact, blocky, slanted, soft corners.
A heavy, right-slanted sans with broad proportions and tightly packed counters. Strokes are monolinear with rounded-rectangle curves and softened corners, producing smooth, superelliptical bowls in letters like O, C, and G. Terminals tend to be blunt and squared, and several forms show angled cuts and brisk joins that keep the texture energetic. The overall rhythm is dense and dark, with large, confident silhouettes and minimal interior detail.
Best suited for short, high-impact settings such as headlines, posters, sports or racing-themed branding, and punchy packaging. It can also work well in title cards and hero text where a strong, slanted voice helps convey motion and urgency.
The font projects speed and impact, balancing athletic intensity with friendly rounding. Its slant and compact apertures create a forward-driving tone suited to bold, attention-grabbing messaging rather than quiet reading.
The design appears intended to deliver maximum presence with a fast, aerodynamic feel, using rounded-rect geometry to keep the weight approachable while maintaining a hard-hitting, graphic footprint.
Uppercase shapes feel engineered and sturdy, while lowercase maintains the same bold, rounded construction with simple, utilitarian forms. Numerals match the set’s weight and curvature, reading as robust and headline-oriented with limited fine differentiation.