Sans Superellipse Kewi 2 is a bold, normal width, low contrast, italic, short x-height font.
Keywords: headlines, logos, packaging, sports branding, app ui, sporty, futuristic, friendly, dynamic, techy, modern branding, sense of motion, geometric system, friendly tech, rounded, slanted, soft corners, streamlined, compact.
A slanted sans with chunky, rounded-rectangle construction and consistently softened corners. Strokes are smooth and monolinear in feel, with broad curves that resolve into flat-ish terminals, giving many forms a squarish superellipse footprint rather than true circles. Counters are compact and often rectangular-oval, and the overall rhythm feels slightly condensed and forward-leaning, with a lively mix of straight segments and generous rounding. Numerals follow the same geometry, reading sturdy and uniform with tight, well-contained apertures.
This font works best in headlines, logos, badges, and packaging where its rounded, forward-leaning shapes can communicate speed and modernity. It also fits product and app UI accents—buttons, labels, and short interface strings—especially where a friendly tech aesthetic is desired. For longer text, it will be most effective when used sparingly for emphasis or section headers.
The overall tone is energetic and contemporary, balancing a sporty, motion-forward stance with approachable softness from the rounded corners. It suggests a tech and product-minded personality—confident and upbeat rather than formal—well suited to modern, performance-oriented branding.
The likely intention is to deliver a modern italic sans built from rounded-rectangle primitives, prioritizing a cohesive geometric system and high-impact silhouettes. The design aims to blend an engineered, futuristic structure with softened edges for approachability and brand versatility.
The design emphasizes stable silhouettes and quick recognition at display sizes, with a distinctive squared-round geometry that keeps lines looking tidy and controlled. The italic slant adds momentum without introducing calligraphic contrast, maintaining a clean, engineered feel.