Serif Contrasted Vise 3 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Poster Bodoni' and 'Poster Bodoni WGL' by Bitstream, 'Madigan' and 'Madigan Text' by Hoftype, 'Poster Bodoni' by Tilde, 'Bridone' by Tipo Pèpel, and 'URW Antiqua' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, editorial, magazine, posters, branding, formal, dramatic, classic, luxury, elegance, impact, hierarchy, refinement, prestige, didone-like, vertical stress, hairline serifs, sharp terminals, crisp.
A high-contrast serif with pronounced thick–thin modulation and crisp, hairline serifs. The overall construction is upright with a vertical stress, combining broad main stems with fine connecting strokes and delicate crossbars. Serifs read as sharp and clean with minimal bracketing, and many terminals finish in tapered, knife-like ends that heighten the contrast. Proportions lean generous in width, giving capitals and figures a stately footprint, while the lowercase maintains a conventional x-height and clear counters.
This font is well suited to headlines, decks, pull quotes, and magazine-style typography where contrast and elegance are assets. It can also support premium branding applications such as wordmarks, packaging titles, and event materials, particularly at medium to large sizes where the hairlines remain visually crisp.
The tone is polished and theatrical: refined enough for luxury contexts, yet assertive due to the heavy verticals and stark contrast. It carries a traditional, print-oriented elegance that feels at home in high-end editorial design, with a slightly dramatic, display-forward presence.
The design appears intended to deliver a modern, high-contrast serif voice that emphasizes sophistication and hierarchy. Its wide stance and striking modulation suggest a focus on display and editorial impact rather than understated, utilitarian text setting.
In text settings the strong contrast and fine hairlines create a shimmering rhythm, especially in dense lines, while the wide set contributes to an open, deliberate pace. Numerals and capitals appear particularly commanding, making the face feel best when given breathing room and adequate size.