Sans Superellipse Imbit 10 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'HD Colton' by HyperDeluxe, 'Cairoli Classic' by Italiantype, 'Karnchang' by Jipatype, 'Otoiwo Grotesk' by Pepper Type, 'Fixture' by Sudtipos, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logotypes, sporty, dynamic, punchy, assertive, retro, high impact, speed cue, brand presence, display clarity, oblique, rounded, soft corners, compact counters.
A heavy, forward-leaning sans with broadly rounded, squarish curves and softened corners that give the forms a superelliptical feel. Strokes are thick and largely uniform, with tight internal counters and sturdy joins that keep shapes compact under the weight. The oblique slant and wide stance create a fast, pushed-forward rhythm, while the numerals and capitals read as solid blocks with clean, simplified detailing.
Best suited to large-scale display settings such as headlines, posters, and brand marks where weight and motion are advantages. It works well for sports and fitness identities, event graphics, product packaging, and attention-grabbing calls to action. For longer text, it benefits from increased spacing and ample line height to maintain legibility.
The overall tone is energetic and confident, with a sporty, performance-oriented attitude. Its rounded-rectangle geometry keeps it friendly and approachable even at maximum impact, balancing aggression with smoothness. The italic motion adds a sense of speed that leans toward retro athletic and motorsport flavor.
The design appears intended to deliver maximum impact with a sense of speed, using rounded-rectilinear construction to stay smooth and contemporary. Its compact counters and simplified structure prioritize bold presence and quick recognition over delicate detail, aiming squarely at display communication.
Letterforms favor broad silhouettes and reduced interior space, so clarity improves with generous tracking and larger sizes. The slant is consistent and strong, producing a continuous rightward flow in words and headlines. The figures match the boldness of the letters and feel designed for emphatic, high-contrast messaging against simple backgrounds.