Slab Contrasted Fupo 4 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, sports branding, packaging, signage, western, collegiate, retro, poster, confident, impact, nostalgia, branding, attention, blocky, bracketed, soft corners, ink traps, compact.
A heavy, block-driven slab serif with broad proportions and pronounced, squared serifs that read as lightly bracketed into the stems. Strokes are mostly even, with subtle internal shaping and small notches/ink-trap-like cut-ins at several joins that keep counters open at bold sizes. Terminals are flat and rectangular, curves are generously rounded (notably in C, G, O, S, and the bowls of lowercase), and the overall rhythm alternates between very solid verticals and wide, stable horizontals. The lowercase is sturdy and compact, with short-looking extenders and large counters; numerals are similarly chunky, with simple, geometric construction and strong baseline presence.
Best suited to bold headlines, posters, and short emphatic copy where its slab structure and chunky forms can be appreciated. It fits well in sports/college identity work, Western-leaning branding, packaging, and signage that needs a strong, friendly display voice.
The tone is assertive and nostalgic, echoing varsity, rodeo, and vintage display lettering. Its mass and broad stance convey confidence and impact, while the rounded curves and small cut-ins add a friendly, crafted feel rather than a purely industrial one.
Designed to deliver maximum impact with a classic slab-serif framework, balancing sturdy geometry with subtle carved details to maintain legibility and personality in very heavy letterforms.
At text sizes the face reads dense and dark, with tight interior spaces that are best showcased at headline and poster scales. The slab details and the small interior notches become clearer as size increases, adding character without introducing a fussy texture.