Slab Contrasted Rohu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Chom' by Wundertype (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logotypes, western, retro, punchy, posterish, friendly, impact, nostalgia, emphasis, branding, blocky, bracketed, chunky, soft corners, heavy serifs.
This typeface is built from hefty, compact forms with prominent slab-like serifs and mostly squared terminals. Strokes stay broadly even, with just enough shaping at joins and curves to avoid a purely geometric feel. Counters are generous in the round letters, while the lowercase shows sturdy, simplified construction (single-storey a and g, bulbous o, and short, weighty arms). Overall spacing reads open for the weight, and the rhythm feels robust and steady rather than delicate.
Best suited for display settings where weight and presence matter: posters, large headlines, packaging, and signage. It can also work for bold wordmarks and short, emphatic messaging, especially when a vintage or western-tinged mood is desired. Extended body text may feel heavy, but it performs strongly in short blocks and titles.
The tone is assertive and high-impact, with a nostalgic, Americana-leaning flavor that suggests signage and display typography. Its chunky slabs and confident silhouettes feel approachable and bold, leaning more playful than formal. The voice is attention-grabbing and a bit theatrical, well suited to headline-driven layouts.
The design appears intended to deliver maximum visual impact with a sturdy slab-serif structure and simplified, highly legible shapes. It balances sharp, squared construction with softened curves to keep the texture friendly while remaining commanding. The overall goal seems to be a versatile display face that evokes classic sign-paint and poster traditions without relying on fine contrast.
Uppercase letters lean toward squarish proportions with strong horizontal emphasis, while the lowercase is slightly more rounded and lively. Numerals are large and bold with simplified geometry, designed to hold their shape at display sizes. The overall impression is cohesive and consistent across the set, prioritizing silhouette clarity over fine detail.