Sans Superellipse Idran 7 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Tusker Grotesk' by Lewis McGuffie Type (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, punchy, industrial, sporty, friendly, impact, clarity, modernity, approachability, utility, blocky, rounded, compact, poster-like, heavy.
A compact, heavy sans with rounded-rectangle construction and broadly squared curves. Counters are relatively small and apertures tend to be tight, giving the design a dense, high-ink silhouette. Terminals are blunt and clean, with rounded corners that soften the mass, while curves on letters like C, G, O, and S read as superelliptical rather than purely circular. Spacing appears sturdy and even, and the overall rhythm favors solid blocks over delicate detail, keeping forms stable in large sizes.
Best suited to display settings where impact and quick recognition matter, such as headlines, posters, packaging, and bold brand marks. Its dense shapes and tight openings favor larger sizes, making it a strong choice for signage and attention-grabbing titles rather than long-form text.
The tone is assertive and energetic, balancing a utilitarian, workmanlike presence with approachable rounded corners. It feels modern and pragmatic, with a sporty, headline-forward attitude that reads quickly and confidently.
The design appears intended to deliver maximum visual punch with a clean, contemporary sans structure, using rounded-rectangle geometry to keep forms cohesive and friendly while maintaining a strong, compact voice.
Uppercase forms are notably compact and imposing, while the lowercase maintains a sturdy, simplified structure with minimal modulation. Numerals follow the same blocky logic, prioritizing bold legibility and consistency with the letterforms.