Serif Flared Uspu 9 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Calima' by JCFonts, 'Fact' by ParaType, and 'Agent Sans' by Positype (names referenced only for comparison).
Keywords: book text, editorial, magazines, reports, branding, modern, warm, quiet, bookish, refined, readability, contemporary serif, subtle character, editorial voice, versatility, flared, humanist, open apertures, generous spacing, soft joins.
A flared serif with clean, gently tapering strokes and subtly widened terminals rather than sharp bracketed serifs. Proportions feel even and readable, with round forms that stay open and controlled, and a rhythm that is steady across text. Curves transition smoothly into stems, corners are mildly softened, and counters are spacious, giving the letters an airy, well-paced texture. Numerals and capitals follow the same restrained shaping, keeping a consistent, understated silhouette.
Well suited to editorial typography where a steady reading texture matters, such as books, long articles, and reports. Its restrained personality also supports brand systems and packaging that want a contemporary serif voice with a subtle humanist warmth, and it can scale to headings while retaining a composed, uncluttered look.
The overall tone is contemporary and calm, with a quiet warmth that feels literary and composed. It reads as refined without becoming formal, balancing clarity with a slightly organic, hand-informed softness.
Likely designed to provide a modern serif alternative that feels softer and more human than strictly geometric or sharply bracketed models, using flared terminals to add character without sacrificing clarity. The intent appears focused on versatile text performance with a refined, contemporary tone.
The design maintains a consistent stroke logic across uppercase and lowercase, with terminals that suggest calligraphic influence while remaining crisp and print-oriented. Text settings show comfortable word shapes and a smooth gray value that favors long-form readability.