Sans Normal Okdad 4 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ekster' and 'Ekster Arabic' by Indian Type Foundry, 'Facundo' by Latinotype, 'Geograph' by Sarah Khan, and 'Quell' by Underscore (names referenced only for comparison).
Keywords: headlines, branding, posters, ui labels, packaging, modern, friendly, clean, confident, approachable, clarity, modernity, impact, approachability, geometric, rounded, even color, crisp, open apertures.
A heavy, geometric sans with broad circular bowls and smooth, continuous curves paired with straight, confidently cut terminals. Stroke weight stays very even across the alphabet, producing a solid, consistent “color” in text. Proportions feel balanced with a moderate x-height and generous counters; round letters (O, C, G, Q) read as near-circular while diagonals (V, W, X, Y) are clean and sharply resolved. The lowercase shows simple, sturdy construction with a single-storey a and g, and a compact, no-nonsense t that keeps a tidy profile in lines of text.
Best suited to headlines, logos, and brand systems that need a modern, friendly impact. It should also perform well for UI labels, signage, and packaging where quick recognition and strong presence are priorities, especially at medium-to-large sizes.
The overall tone is contemporary and approachable—bold enough to feel assertive, but rounded enough to stay friendly. Its geometry and smooth curves give it a tech-adjacent, modern neutrality that reads as dependable rather than decorative.
The design reads as intentionally geometric and pragmatic: built for high-impact communication with minimal stylistic distraction. It prioritizes clear silhouettes, consistent weight, and rounded forms to deliver a contemporary, approachable voice across display and interface contexts.
Spacing appears comfortable at display sizes, and the consistent stroke density helps maintain clarity in short phrases and headlines. Numerals are sturdy and highly legible, matching the letterforms’ round-leaning geometry and straightforward detailing.