Sans Normal Lobuw 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Contempo Gothic' by Arkitype; 'BR Nebula', 'BR Segma', and 'BR Shape' by Brink; 'Ondo' by JAM Type Design; and 'Causten' by Trustha (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, playful, confident, friendly, impact, momentum, approachability, modernity, display, slanted, rounded, soft corners, blocky, compact counters.
A heavy, right-slanted sans with broad proportions and rounded, softened corners. Strokes are uniformly thick with minimal modulation, producing dense, compact interior counters and strong silhouette shapes. Curves are built from large circular/elliptical forms (notably in O/C/G and the bowls of b/p/q), while diagonals in A/K/V/W/X are sturdy and blunt-ended. The overall rhythm is punchy and stable, with sturdy terminals and tightly shaped apertures that favor impact over delicacy.
Best suited to short, high-impact settings such as headlines, posters, sports or event graphics, bold branding marks, and packaging callouts. It can work in brief emphasis text or signage where strong presence and quick recognition matter more than long-form readability.
The tone is bold and upbeat, reading as sporty and contemporary with a friendly, approachable edge. Its forward slant adds motion and urgency, while the rounded geometry keeps it from feeling harsh or technical.
The design appears intended to deliver maximum visual impact through heavy, rounded construction and a forward-leaning stance, combining a robust, modern feel with approachable, friendly shapes. It prioritizes strong silhouettes and punchy texture for display use.
Uppercase forms appear sturdy and display-oriented, and the numerals match the same chunky, rounded construction for consistent texture. In longer lines, the dense black value and tight-looking counters create a strong, poster-like presence that benefits from generous spacing and larger sizes.