Sans Normal Mogan 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, chunky, punchy, retro, impact, approachability, display, retro flavor, rounded, soft-cornered, bulky, compact, high-impact.
A heavy, rounded sans with thick, blocky strokes and softly curved joins that give letters a sculpted, cutout feel. Counters are generally small and deep-set, with sturdy verticals and broad bowls that create a dense page color. Many terminals are blunt or subtly angled, and several forms show gently asymmetric shaping that adds personality without becoming irregular. The overall rhythm is compact and weight-forward, optimized for strong silhouettes rather than delicate detail.
Best suited for headlines, display typography, and short bursts of text where its dense weight and rounded shapes can create a strong, memorable silhouette. It works well for branding and packaging that need a friendly, high-impact voice, and for signage or labels when set with enough spacing to preserve counter clarity.
The font reads as bold and approachable, with a playful, slightly retro poster tone. Its soft rounding and chunky construction feel friendly and informal, while the mass and width project confidence and immediacy. The result is attention-grabbing and upbeat, suited to designs that want warmth alongside impact.
Likely designed as a characterful display sans that prioritizes bold presence and rounded friendliness. The emphasis appears to be on strong, simple silhouettes and a compact internal structure that holds up in attention-first applications.
In the sample text, the tight counters and heavy ink can cause small interior spaces to close up at reduced sizes, so it benefits from generous tracking and ample line spacing. Numerals and caps share the same hefty, rounded construction, keeping headings visually consistent across mixed copy.