Sans Normal Moreb 12 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Allotrope' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, punchy, friendly, retro, display impact, approachability, retro flavor, brand presence, rounded, soft, bulky, compact counters, high impact.
A heavy, rounded sans with broad proportions and chunky, uniform strokes. Curves are generously inflated, giving bowls and shoulders a soft, ballooned silhouette, while terminals are mostly blunt and squared-off for a sturdy, poster-like finish. Counters tend to be small relative to the stroke mass, increasing density and impact, and the overall rhythm feels compact and blocky despite the wide set. Uppercase forms read geometric and solid (notably the round C/O and the broad, flat E/F), while lowercase keeps simple, single-storey shapes with short ascenders and a sturdy, utilitarian stance. Numerals follow the same thick, rounded construction with tight inner spaces and strong presence.
Best used for headlines, posters, logos, packaging, and short callouts where strong, rounded shapes can deliver maximum impact. It performs especially well in large sizes for playful or retro-leaning branding, and for signage or titles that need to read quickly from a distance.
The font projects a friendly, upbeat confidence with a slightly retro, display-forward personality. Its rounded massing and compact counters create a bold, attention-grabbing tone that feels approachable rather than aggressive, making it well suited to energetic branding and headline work.
The design appears intended as a high-impact display sans that combines geometric roundness with substantial weight to create a friendly, attention-first voice. Its simplified letterforms and consistent stroke mass emphasize legibility at large sizes and a bold, graphic presence in branding contexts.
In the text sample, the dense color and tight internal spaces hold together strongly at large sizes, but the small counters and heavy joins can visually fill in when set too small or tightly spaced. The overall silhouette is consistent and stable, producing a clear, blocky texture across lines.