Sans Normal Obdom 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe; 'Jali Arabic', 'Jali Greek', and 'Jali Latin' by Foundry5; 'Belle Sans' by Park Street Studio; and 'Akagi' and 'Akagi Pro' by Positype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, chunky, friendly, punchy, retro, attention, friendliness, display, impact, informality, rounded, soft corners, compact, high impact, cartoony.
A heavy, rounded sans with softly squared curves and broadly drawn strokes that keep counters open despite the dense weight. Terminals are blunt and slightly softened, giving letters a molded, cutout feel rather than a sharp geometric one. Curves are full and generous (notably in O/C/G/S), while straight-sided forms (E/F/H/N) stay sturdy and blocklike, producing a lively, slightly bouncy rhythm in text. Lowercase shapes lean toward simple, single-storey constructions with compact apertures and a sturdy baseline presence, and numerals are wide and emphatic with clear silhouettes.
Best suited for short, high-impact typography such as headlines, posters, packaging callouts, and brand marks that need a friendly but forceful presence. It can work for signage and social graphics where strong silhouettes and quick readability are priorities, especially at larger sizes.
The overall tone is bold and approachable, with a playful, slightly retro energy. Its soft, chunky construction feels friendly and informal, suited to attention-getting messaging rather than quiet neutrality. The weight and rounded shaping also evoke a toy-like, poster-ready character.
The design appears intended as a bold, approachable display sans that balances geometric roundness with sturdy, squared structure. It aims to deliver maximum impact with a friendly voice, prioritizing strong silhouettes and a compact, energetic rhythm in words.
At display sizes the font reads as confident and highly graphic, with strong silhouettes and minimal interior detailing. In longer settings the tight, chunky forms create a dense texture, so generous spacing and larger sizes help maintain clarity.