Sans Normal Lydim 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Alergia Grotesk' by Machalski, 'TT Commons™️ Pro' by TypeType, and 'Grold' and 'Grold Rounded' by Typesketchbook (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, punchy, friendly, confident, energetic, impact, momentum, modernity, approachability, display, oblique, compact, rounded, sturdy, soft corners.
A heavy, oblique sans with compact proportions and rounded, closed forms. Strokes are thick and even, with softened corners and broad curves that keep counters relatively open for the weight. The slant is consistent across caps, lowercase, and figures, creating a forward-leaning rhythm and a cohesive, poster-like texture. Terminals are mostly blunt, and joins are sturdy, giving letters a dense, stable silhouette while retaining smooth circular geometry in characters like O, C, and 0.
Best suited for headlines, short messages, and display settings where strong emphasis is needed. It works well for sporty or energetic branding, packaging panels, promotional graphics, and attention-grabbing signage. For body copy, it is more effective in brief bursts or at larger sizes where the compact, bold texture can breathe.
The overall tone is assertive and upbeat, with a forward motion that feels sporty and contemporary. Its rounded construction keeps the voice approachable rather than aggressive, making it read as bold and friendly at the same time. The strong massing and consistent slant contribute to a confident, high-impact presence.
The design appears intended to deliver maximum impact with a smooth, modern sans structure, combining very heavy strokes with an oblique stance for momentum. Rounded geometry and sturdy joins suggest a goal of maintaining friendliness and legibility while still reading as emphatic and loud.
In longer lines the heavy weight and oblique angle create a lively, dark typographic color; generous tracking or larger sizes help maintain clarity. Numerals match the letterforms in weight and slant, supporting cohesive headline and callout settings.