Sans Normal Nogoj 13 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Apta' by Colophon Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, punchy, retro, chunky, approachability, impact, display clarity, cheerfulness, rounded, soft corners, compact joins, high weight, informal.
A heavy, rounded sans with smooth curves, softened corners, and largely uniform stroke weight. The design favors broad, open counters and simplified joins, producing sturdy, easily recognizable silhouettes. Terminals are mostly blunt and clean, with gentle curve transitions that keep the texture even at large sizes. Uppercase forms feel wide and stable, while lowercase shapes stay compact and legible, with a single-storey ‘a’ and ‘g’ reinforcing the casual construction.
Best suited to short, high-impact settings such as headlines, posters, brand marks, packaging callouts, and large-format signage where its rounded weight can carry personality. It also works well for playful UI accents or section headers when you want warmth and visibility over minimalism.
The overall tone is upbeat and approachable, with a cheerful, slightly retro display flavor. Its chunky forms read as confident and uncomplicated, lending a friendly voice that feels more conversational than corporate.
The design appears intended as a friendly, attention-grabbing sans that prioritizes clarity and character through rounded geometry and strong, simplified shapes. It aims to be approachable and bold in voice, optimized for display-forward typography rather than subtle text color.
In running text, the strong weight creates a dense, emphatic color; this gives headlines impact but can reduce delicacy in longer paragraphs. Circular characters (like O/0) and rounded bowls dominate the rhythm, while angular letters (like V/W/X/Y) add lively contrast without breaking the soft overall feel.