Sans Faceted Ashu 6 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Corner Deli' by Fenotype, 'Alma Mater' and 'Oscar Bravo' by Studio K, and 'Hockeynight Sans' by XTOPH (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, athletic, aggressive, retro, utilitarian, impact, ruggedness, signage feel, display emphasis, octagonal, beveled, angular, blocky, compact.
A compact, heavy all-caps–friendly sans built from crisp, faceted planes rather than smooth curves. Strokes terminate in chamfered corners and clipped diagonals, giving counters and outer shapes an octagonal, machined feel. The letterforms are tightly proportioned with squared shoulders, shallow joins, and firm horizontal/vertical structure, producing a dense texture in text. Numerals and capitals read like signage cut from solid material, while lowercase maintains the same angular grammar with simplified bowls and notched corners.
Best suited to headlines, posters, and punchy short copy where its angular facets can be appreciated. It also fits sports and event branding, bold packaging, and wayfinding-style signage that benefits from a rugged, cut-metal look. In dense paragraphs it will feel forceful and visually heavy, so it’s most effective when given room to breathe.
The overall tone is tough and workmanlike, with an assertive, no-nonsense presence. Its sharp geometry suggests industrial fabrication and competitive energy, leaning toward sporty and poster-driven aesthetics rather than delicate or literary moods.
The design appears intended to translate a chiseled, planar aesthetic into a straightforward sans structure—maximizing impact through compact proportions, strong silhouettes, and consistent corner-cut detailing. The goal seems to be a distinctive display voice that remains legible and structured while emphasizing a machined, geometric character.
The faceting is consistent across curves (O/C/G, S) and straight-sided forms (E/F/H), creating a rhythmic pattern of clipped corners throughout. Interior counters tend to stay boxy and compact, which boosts impact at larger sizes and contributes to a dark, uniform color in lines of text.