Sans Normal Apluv 4 is a regular weight, wide, monoline, upright, tall x-height font.
Keywords: ui text, branding, signage, headlines, editorial, clean, modern, friendly, neutral, technical, clarity, versatility, modernization, approachability, neutrality, open apertures, geometric, rounded, high contrast-free, crisp.
A clean sans with geometric underpinnings and rounded bowls, drawn with largely even stroke thickness and crisp terminals. Proportions lean broad, with generous counters and open apertures that keep letterforms airy. The lowercase shows a tall x-height with compact ascenders/descenders, producing a steady, efficient texture in text. Curves are smooth and circular (notably in O/C/G), while diagonals in A/V/W/X are straight and firm, creating a balanced, contemporary rhythm.
This font suits interface typography, product and tech branding, and signage where quick recognition matters. The wide proportions and tall lowercase make it effective for short headlines and subheads, while the open counters help it hold up in longer blocks of copy at comfortable sizes.
The overall tone is modern and approachable: straightforward enough for functional UI and wayfinding, but soft-edged and calm rather than severe. Its wide stance and open forms give it a friendly clarity that feels contemporary and dependable.
The design appears aimed at a versatile, contemporary workhorse sans that prioritizes clarity and consistency. Its geometric curves and wide set suggest an intention to feel current and approachable while remaining neutral enough for a broad range of applications.
Figures are simple and highly legible, with an open, easily distinguishable 4 and a rounded 0. The uppercase is clean and even, with a restrained, practical character that stays consistent across the set.