Sans Normal Amgav 4 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Baseface' by Attractype, 'Brignell Sunday' by IB TYPE Inc., 'Remoto' by JAM Type Design, 'Cyntho Next' by Mint Type, 'Mazzard' and 'Mazzard Soft' by Pepper Type, and 'Clobber Grotesk' by Wordshape (names referenced only for comparison).
Keywords: ui text, signage, editorial, presentations, branding, modern, neutral, clean, technical, clarity, versatility, modernity, systematic, geometric, rounded, open, crisp, straightforward.
A clean, geometric sans with round, near-circular bowls and evenly weighted strokes. Curves are smooth and continuous, while joins and terminals stay crisp and largely squared off, producing a tidy, engineered feel. Counters are open and well-defined, and the overall proportions feel roomy, with broad capitals and generous internal space that keeps shapes from clogging in text. The lowercase follows a simple, workmanlike construction with compact apertures and minimal ornament, maintaining consistent rhythm across lines.
This face suits interface copy, product UI, and wayfinding where clarity and neutrality are priorities. It also works well for contemporary editorial layouts and presentations that benefit from a clean, geometric texture, and for brand systems seeking a modern, no-nonsense sans.
The tone is modern and matter-of-fact, leaning more functional than expressive. Its geometry and restrained detailing give it a contemporary, slightly technical character that reads as clear and dependable rather than warm or playful.
The design appears intended as a practical geometric sans for everyday communication: clear shapes, consistent stroke logic, and minimal stylistic interference. It aims to provide a contemporary, versatile voice that stays readable in continuous text while remaining strong in headings.
The numeral set appears straightforward and highly legible, with simple curves and stable verticals. Round letters (O, C, G, Q) emphasize circular construction, while diagonals (V, W, X, Y) are sharp and clean, reinforcing the font’s crisp, utilitarian voice.