Sans Normal Jabab 6 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Benton Sans Std' by Font Bureau (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, friendly, modern, confident, clean, approachable, approachability, clarity, contemporary branding, display impact, rounded, soft terminals, geometric, open counters, high legibility.
A rounded sans with broad proportions and generous internal space, built from smooth circular curves and straight strokes with minimal modulation. Terminals are softly finished rather than sharply cut, giving joins and corners a cushioned feel. Counters are open and clear (notably in C, G, O, e, and a), and the overall rhythm is even and stable, with a large x-height that keeps lowercase forms prominent. Numerals are sturdy and highly readable, with simple, uncluttered construction and consistent stroke presence across the set.
Best suited to headlines and display settings where broad proportions and rounded forms can read at a glance, such as brand identities, posters, and packaging. It also performs well for short-to-medium UI or editorial passages when a warm, modern sans voice is desired and ample horizontal space is available.
The font projects a friendly, contemporary tone—confident and straightforward without feeling rigid. Its rounded construction softens the voice, making it feel approachable and inclusive while still reading as purposeful and modern.
The design appears intended to deliver a modern sans-serif with softened geometry: wide, highly legible forms that feel welcoming while remaining neutral enough for general-purpose branding and communication.
Overall spacing appears comfortable and un-fussy, supporting clear word shapes in running text. The lowercase a is single-storey and the g is single-storey with a compact ear, reinforcing an informal, contemporary texture within an otherwise clean, geometric framework.