Sans Normal Almut 12 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan, 'RF Dewi' by Russian Fonts, and 'NeoGram' and 'Nuber Next' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, confident, friendly, clean, sporty, impact, approachability, clarity, rounded, geometric, open apertures, large counters, smooth curves.
A heavy, rounded sans with broad, generously proportioned shapes and smooth, continuous curves. Strokes are even and solid, with large counters and open apertures that keep letters readable despite the dense weight. Terminals are clean and mostly straight-cut, and the overall construction leans geometric—round letters like O, C, and G read as near-circular, while straight-sided forms (E, F, H, N) feel sturdy and simplified. Lowercase forms are compact and sturdy, with a single-storey a and g and a wide, open e; numerals are similarly robust with rounded bowls and clear silhouettes.
Best suited to headlines, posters, and branding where bold forms and broad proportions can carry the message. It also works well for packaging and signage that need quick recognition at a distance, and for UI or product graphics where a friendly but strong voice is desired.
The tone is contemporary and assertive, with a friendly, approachable softness coming from the rounded geometry. It communicates clarity and confidence without feeling sharp or technical, making it feel at home in modern product and brand settings where impact and legibility matter.
Likely designed to provide a high-impact sans that stays approachable through rounded, geometric construction. The emphasis appears to be on strong silhouettes, straightforward letterforms, and reliable readability in short-to-medium display text.
Spacing appears comfortable for display use, and the weight creates strong color in text blocks. The broad proportions and rounded detailing give the font a distinctive, punchy presence, especially in headlines and short lines.